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Serving Minnesota, North Dakota, South Dakota, Western Wisconsin and Iowa

What do you get when you combine Professionalism, Experience and Drive? Something really special. See for yourself.

Tim Horsch

is the founder of Pioneer Sales Group. Tim graduated from The University of St Thomas, and then spent six years selling Hilti Tools, three years selling Greenlee tools, three years selling for BSE – Minneapolis and since 1994 selling for and managing Pioneer Sales Group. Tim calls on distributors/contractors/ industrial accounts while managing part of Mpls/St Paul and Northern MN/North Dakota.

Robert (Bob) Early

joined Pioneer Sales Group April 2013. Bob has over 20 years of lighting and lighting control experience. He has well established relationships with distributors contractors engineers, architects, and lighting designers throughout Minnesota and Western Wisconsin. Bob comes to Pioneer Sales Group to grow our lighting and lighting control business.

Mike Pratten

joined Pioneer Sales Group in Sept 2012. Mike has six years of experience calling on Industrial/Contractors in our territory. Mike is proficient in selling technical Fluke power quality and Infrared meters and is a certified Level 1 Thermographer. Mike will help us drive top line sales calling on Distributors/End-Users/Contractors in the MSP area and Southern MN.

Lennea Heidelberger

joined Pioneer Sales in December of 2012 supporting Pioneer efforts as our Sales and Marketing Assistant. Lennea has over 14 years of customer service and marketing experience with other local companies selling to Contractor/End-users through distribution channels.


(763) 546-6880 ext. #2 lheidelberger@pioneersalesgroup.com

Karen Hanna-Strane

joined Pioneer Sales Group in August 2016. Karen has over 20 years of Sales and Customer Service experience, while managing a local Showroom, selling through Distribution to Contractors and End-Users; and directly to Distributors as a Manufactures Factory Representative. Karen is our Special Project Coordinator and assists others at Pioneer Sales.

(763) 546-6880 ext. #6 kstrane@pioneersalesgroup.com

KC Coon

joined Pioneer Sales Group in July of 2007. KC has created a following by providing fabulous customer service. KC has eight years of industry experience. In addition to inside sales, KC is responsible for our website updates and organization in the company

(763) 546-6880 Ext. #3 kcoon@pioneersalesgroup.com

Tom Roe

joined Pioneer Sales Group in Oct 2019. Tom came to Pioneer Sales with over twenty years of experience; 14 in electrical distribution and 2 with an independent rep firm. Tom will be focused on distributor/contractor, industrial and showrooms in North and South Dakota.